Real Estate, A Love Story
Wisdom, Honor, and Beauty in The Toughest Business in The World
A lyrical, thought-provoking, and wildly entertaining chronicle of one man's quest for truth, beauty, and outsize returns in the cutthroat world of real estate.
With a rare combination of philosophical vision and practical insight, Joshua Benaim takes readers on a deeply personal journey from his early years in New York City to his time as an internationally touring opera singer, his business launch during the Great Recession, and, finally, to his position today as one of real estate’s most original thinkers.
Benaim presents a full picture of investing and development in “the toughest business in the world” in four acts. Along the way, he offers a compassionate, interdisciplinary perspective on philosophical questions ranging from art and urban planning to love, happiness, and beauty while delivering first-hand advice on topics such as:
• How technological changes accelerated by Covid-19 will impact the future of real estate
• Why the city isn’t dead
•The secret to what makes a great location
• How the lessons of Central Park can inform your design philosophy
• How the Handshake Philosophy can change the way you think about business
• What happens when someone offers $3 million more for a property you are buying
• What Puccini’s La Bohème can teach us about chance and opportunity
• How to succeed in business without losing your mind or selling your soul
An intimate blend of memoir and business strategy, Real Estate, A Love Story is a guide for those shaping their own paths, anyone who believes in human, value-driven enterprise, and those looking for a guide toward a brighter future in a post-pandemic world.
"Joshua Benaim’s new book will help you replace fear with hope and see the beauty in the people and the world around you. For anyone who wants to learn the business of real estate and build a meaningful career on a foundation of humanity and inspiration, it’s a journey of joy."
"Whether it’s insight on the inner workings of cities, ethical negotiating practices, or partnerships with communities, tenants, and governments, Mr. Benaim’s vivid personal stories and profiles of thought leaders from every walk of life make this a must-read for serious investors in US real estate."