How Profit Can Save The Planet, with a foreword by Leonardo DiCaprio
A former Fortune 50 manufacturing executive, Rick Fedrizzi played an instrumental role in creating the most important and far-reaching sustainability movement of our time: the green building movement. Today, Fedrizzi's work and ideas are transforming the real estate industry, one of the largest sectors of the global economy, and one of the largest contributors to climate change.
As a cofounder of the U.S. Green Building Council, Fedrizzi oversaw the creation of LEED – Leadership in Energy & Environmental Design – which has certified four billion square feet of sustainable real estate worldwide. According to Paul Hawken, a legendary environmentalist, "USGBC may have had a greater impact than any other single organization in the world on materials saved, toxins eliminated, greenhouse gases avoided, and human health enhanced." The green building industry has also sparked billions of dollars of economic impact and created millions of jobs. This stunning revelation – that sustainability is profitable – is at the heart of Fedrizzi's call to action.
In Greenthink, Fedrizzi turns conventional wisdom on its head by showing how profit can save the planet, and how sustainability is the biggest business opportunity of the twenty-first century.
Greenthink is a must-read for anyone who cares about the future of our environment, or the future of our economy. Because, in Fedrizzi's words, they will share the same fate.
“…a compelling history, a clear instruction manual, and most important, a convincing argument. By taking the principles that have made the green building movement so effective and extrapolating them to society at large, Rick offers a viable vision for saving the planet from humanity—and for saving humanity from itself.”
“Greenthink is a must-read if you care about making money, about humanity, or about the future of Earth, our home. Rick Fedrizzi depicts his transformational vision and personal story that profit is the solution. Rick is a true visionary, movement-builder, and prophet.”