How Profit Can Save The Planet, with a foreword by Leonardo DiCaprio
Sustainability is profitable. Profitability is sustainable.
For decades, environmentalists and the private sector have been at odds. Activists have decried the impact of industry on the environment. Business leaders, meanwhile, resent environmentalists for “job-killing regulations.” But Fedrizzi turns conventional wisdom on its head by showing how profit can save the planet, and how sustainability is the biggest business opportunity of the twenty-first century.
With the urgency of Al Gore’s An Inconvenient Truth, the illuminating stories of Tom Friedman’s The Lexus and The Olive Tree, and the insight of Malcolm Gladwell’s The Tipping Point, Fedrizzi calls the reader’s attention to hidden yet fundamental truths about our environment, our society, and our economy. His message is as controversial as it is clear: leverage the profit motive to save the world—and its humans—from environmental catastrophe.
“…a compelling history, a clear instruction manual, and most important, a convincing argument. By taking the principles that have made the green building movement so effective and extrapolating them to society at large, Rick offers a viable vision for saving the planet from humanity—and for saving humanity from itself.”
“Greenthink is a must-read if you care about making money, about humanity, or about the future of Earth, our home. Rick Fedrizzi depicts his transformational vision and personal story that profit is the solution. Rick is a true visionary, movement-builder, and prophet.”